Product Description
This digital document is a journal article from Tourism Management, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Gender has been and continues to be one of the most common forms of segmentation used by marketers in general and advertisers in particular. In general, males and females are… More >>

Gender differences in online travel information search: Implications for marketing communications on the internet